November 19, 2018

The Importance of Great Photos When Listing a Home

Photos are first impressions.

I know we said in our Staging Your Home In The Fall blog that curb appeal is the first impression but that’s after you’ve already got your potential buyer there to see the house in person. If your listing photos don’t make a great first impression, some buyers won’t come see the house at all. Therefore, photos are a form of curb appeal so we weren’t wrong (see what we did there?).

According to the Center for REALTOR® Development (CRD), homes with high-quality photos sell 32% faster than their counterparts. Since almost all home buyers search online during the process and 89% of them say photos are among the most useful feature, your pictures better look good.

Here are some important things to note when hiring a pro or attempting to take the photos yourself.

Hire a Pro

Professional Photographer

Hiring a pro is the best way to get quality photos.

“Listing photos can make or break a listing. So many consumers are shopping online before they even contact a real estate agent. One bad quality photo can cost a realtor an entire sale. Being a broker, it’s so difficult to see agents try and save money by not hiring a professional. If you think hiring a professional is expensive, try hiring an amateur. High-quality photos are so important to me that I provide my clients with professional photography free of charge.”

Cody Chembars of Chembars Realty Group Cody Chembars

Professional Photographers (especially if they’ve done real estate before) have the ability to capture beautiful images of homes quickly and efficiently. They are trained to find the perfect angle to make any home look big and bright. It is an investment to hire a professional but the outcome is more than worth it. Their pics can sell the home faster without you having to become a photographer yourself.


Photo Equipment

If you are going to take the images yourself, do your homework on equipment. Unfortunately, an iPhone is insufficient for your listing images unless you happen to be a genius with photo editing tools. There are so many cameras out there to choose from, so when you are doing research make sure the camera has all the following capabilities so don’t skimp out!

  • Auto-focus
  • Video capabilities
  • Environmental settings
  • Flash

We suggest a DSLR camera with interchangeable lenses, good resolution quality, versatility, low light performance (environmental settings), and video with 1080p. Also, consider investing in a tripod. Check out this helpful article for more camera suggestions.

Getting the Perfect Photos

Perfect Photos

Once you’ve found the best camera the next big task is taking the perfect picture to represent the house to online viewers. Remember when we said to invest in a tripod? A tripod will be your best friend when taking these photos. Don’t miss out on a beautiful shot because you couldn’t keep your hands steady. Take your photos in natural light. A natural light source opens the home and brightens the photos which helps the editing process afterward. These photos should always portray an open and inviting atmosphere in the house. Make sure your home is picture perfect. Start with de-cluttering and maybe even invest in a deep cleaning. We might know someone who could help in that department.

As the saying goes, you only get one chance to make a first impression so it better be good. Beautiful pictures showcase the homes’ best qualities and entice viewers to visit. The best pictures will not only display a perfectly set interior but help the viewer see themselves in the space. Sharing quality photos are great for buyers and sellers so remember a picture is worth a thousand words and happy photographing!

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